quinta-feira, maio 28, 2009

IDGNow

A relacao entre meio ambiente e tecnologia foi destaque de acoes de organizacoes e militantes britanicos preocupados com a producao crescente de lixo eletronico. Conforme pode-se ver em materia publicada pelo IDGNow em 26 de abril de 2007, o problema assume proporcoes cada vez maiores. Mais informacoes sobre o tema no artigo “o lado sujo das tecnologias“.

lixo|Para ilustrar o tamanho do problema, os britânicos construíram um homem de lixo eletrônico de sete metros de altura, feito com toda a sucata digital gerada por um britânico médio em sua vida, estimada em 3,3 toneladas. O resultado é um boneco gigante, composto de eletrodomésticos, computadores, celulares, impressoras, videogames, entre outros cacarecos digitais.

Apesar do alerta, os britânicos acreditam que o homem de lixo pode ficar ainda maior nos próximos anos. Eles estimam que o uma pessoa nascida em 2003 que viva até 2080 vai gerar 8 toneladas de lixo eletrônico ao longo da sua vida, mais que dobrando o tamanho do homem de lata.

A União Européia é, contudo, uma das poucas organizações internacionais que avançou na questão do lixo eletrônico elaborando a Diretiva para Lixo Elétrico e Equipamentos Eletrônicos (Waste Electrical and Electronic Equipment Directive – WEEE), que se tornou lei em fevereiro de 2003. A lei determina metas de coleta e reciclagem aos fabricantes de eletrônicos.}

Deitar lixo fora

Lixo espacial


A Agência Espacial Européia (ESA, na sigla em inglês) divulgou nesta terça-feira imagens do lixo espacial em órbita em volta da Terra. Desde 1957, os humanos já lançaram 6 mil satélites. Hoje há cerca de 800 em atividade, a até 32 mil km do globo.

Segundo a agência, entre o primeiro lançamento, em 1957, e janeiro de 2008, cerca de 6 mil satélites já foram enviados para a órbita terrestre. Destes, apenas 800 estariam ativos e 45% estariam localizados a uma distância de até 32 mil quilômetros da superfície terrestre.  Leia mais

Fonte: UOL

domingo, agosto 03, 2008

Sustainability 4


Back in 2006, Nike generated copious amounts of street cred with techies when it partnered with Apple and released its Nike + iPod Sport Kit, which allowS gadget-loving runners to synch their iPods via a special sensor placed inside their Nike shoes.
Now, the US athletic shoe manufacturer seems determined to win over green-minded customers, too. In January, Nike introduced the Air Jordan XX3, which uses eco-friendly materials. Then in February Nike went a step further with Trash Talk. From the sole to the shoelaces, this shoe is produced not only from ‘environmentally preferred’ materials but also recycled waste, with much of the latter coming from Nike’s own production facilities—scraps that would otherwise have been discarded.
Trash Talk is the brainchild of Nike celebrity endorser Steve Nash.The All-Star guard for the NBA’s Phoenix Suns is a committed green-living advocate. And a retail price of USD 100 aptly illustrates how a company can turn garbage to gold. That’s a lesson which should be well taken by beleaguered manufacturers in the US and other developed nations. As these manufacturers look for ways to compete with lower-cost producers in Asia, they might find the secret to reinventing themselves is stacked up in the trash bins of their own factories. Yet another way for brands to rack up those greenie points ;-)
Website www.nike.com
Spotted by: Bjarke Svendsen

Sustainability 3


Vacant, run-down buildings are usually viewed as a community liability, with quick demolition seen as the only solution. A more eco-minded approach, however, is deconstruction, which allows for the salvage of the building's still-usable pieces. Buffalo ReUse is a New York-based non-profit organization that specializes in just that, providing deconstruction services, community education, jobs and a store for salvaged parts.
Established in 2006, Buffalo ReUse is a fully licensed and insured contractor with a full-time crew that can completely remove residential structures, barns and garages. Through deconstruction—in which buildings are carefully taken apart rather than demolished in one blow—building materials including lumber, fixtures and architectural detail can be saved. These are then sold through Buffalo ReUse's ReSource store, which just opened last week as a local source for building materials and household items, DIY ideas, green education and community outreach. Proceeds from the sale of those items then get put back into the community, as Buffalo ReUse collaborates with block clubs and community associations to develop new neighbourhood assets. The organization offers myriad volunteer opportunities for such projects as community tree-planting, mural painting or other forms of neighbourhood revitalization, as well as paid work for local people. Ultimately, it hopes to use deconstruction as a springboard for job training and leadership development, providing men and women between 18 and 24 years old with a way to build related skills, interests and even small businesses.
Buffalo ReUse was recently selected by The Financial Times and the Urban Land Institute as one of 20 finalists for the 2008 FT ULI Sustainable Cities Award based on nominations received from around the world. New York State assemblyman Sam Hoyt, one of those who nominated the group, explains: “Buffalo ReUse should serve as a model for other communities to reduce waste dumped in our landfills, to employ young adults from our inner city, and to work with community members to make neighbourhoods greener."
The lesson for eco and social entrepreneurs around the world: look no further than the abandoned buildings around you for a wealth of opportunity!
Website: http://www.buffaloreuse.org/